KRISTY • BRAND & GRAPHIC DESIGNER on Instagram: "Design Principles (or ASMR to itch your brain 😉) The fundamental roots of what makes a design functional and aesthetically pleasing. A.K.A: the basics of design: Balance, Hierarchy, Composition, Alignment, Repetition, Contrast, Negative Space, Scale, Unity and Proximity. Learn and know these and your designs won’t just look good, they’ll function, guide and communicate. Thanks to @millmotion for bringing this idea to life for me and animating the