Concept Testing, Alpha Testing, & Beta Testing Explained
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YouTubeProfessor Wolters
Concept Testing, Alpha Testing, & Beta Testing Explained
When firms develop new products there is a process they go through and part of that is develop a product concept where they explain what the overall idea of what a potential product could be. After that they develop a prototype, do in-house alpha testing of the product then have a select group of customers do further beta testing for them ...
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Concept Testing Examples
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