📈 The New Meta Ads Attribution Model Explained
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YouTubeJamie Stenton - Digital Marketing Expert
📈 The New Meta Ads Attribution Model Explained
Meta has rolled out a new attribution model: Incremental Attribution. But what does that actually mean? Here’s the simple breakdown: Imagine your kid sells lemonade and makes £10 a day. You add a big sign, and sales jump to £14. Old-school attribution would credit the sign with all £14. But incremental attribution only credits the £4 ...
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