Google Tag Manager vs Google Analytics explained (2025)
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Gain clearer competitive insights with the latest Benchmarking update in Google Analytics 🙌 We've added support for 20 new unnormalized metrics—absolute numbers such as Total Revenue and New Users—so you can compare your performance to industry peers using both normalized and absolute values. Benchmarking estimates adjust based on your active user count, helping you make smarter, data-informed decisions. Explore the update: https://goo.gle/42EKAHN | Google Analytics
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