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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

History Photographed on Instagram: "This is the phenomenon of astronauts temporarily having difficulty readjusting to Earth's gravity after spending time in space.⁠ ⁠ This condition, which is called orthostatic intolerance, is a condition where the bodies struggle to adjust to Earth’s gravity in an upright position. ⁠ ⁠ In space, their bodies adapt to microgravity, which weakens leg muscles and causes cardiovascular changes. ⁠ ⁠ Back on Earth, standing up can lead to a sudden drop in blood press