IS YOUR KINDNESS BEING MISTAKEN FOR WEAKNESS? WATCH THIS NOW! Check out why moral goodness is the ultimate form of rationality. Dr. Joshua Greene, Harvard psychologist and neuroscientist, wrote a book called: “Moral Tribes: Emotion, Reason, and the Gap Between Us and Them” (2013) He argues that: Moral decisions are made in the brain through a combination of emotion and reason—but the smarter or more reflective we are, the more likely we override gut reactions and make moral choices using logic.