Power. Precision. Perfection. The NIKKOR Z 24-70mm f/2.8 S II is the ultimate standard zoom for professionals who demand the best. With ultra-fast, silent autofocus, stunning edge-to-edge sharpness, and beautiful color rendition — this lens is built for both stills and video excellence. Whether you’re shooting portraits, landscapes, or events, experience unmatched clarity and control with Nikon’s new-generation optical performance. ✨ Elevate your storytelling with the Z 24-70mm f/2.8 S II. #Niko

In the world of filmmaking and content creation, choosing the right camera can make all the difference. The Sony FX3 and Nikon ZR are both powerful, but the new Nikon ZR brings a game-changing mix of cutting-edge specs and unbeatable value. From high-resolution imaging to advanced autofocus and internal RAW capabilities, Nikon ZR is stealing the spotlight for creators in 2025. Here’s why Nikon ZR stands out: 24.5MP sensor for sharper, detailed shots (vs 12MP on FX3) Internal RAW recording (N-RAW