Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.

If you’ve heard about this game or one of the loyal followers, did you know there’s a way to support creators who have contributed? Find out!

Lady Amelia and Lady Eliza Spencer, nieces of the late Princess Diana, recently captivated the international spotlight at the ...

Creating your own programs might seem daunting. It’s a lot easier than you think.

Over a thousand fans of a free-to-play strategy RPG agree that it’s the most player-friendly production among all gacha games ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did. Like every Big Game, ...

Explore how Bad Bunny redefined America on the Super Bowl stage with a powerful Spanish-language performance celebrating ...

Discover how open-world game development works, from the complete game design process for creating vast maps to building advanced NPC systems that bring worlds alive.

With no-code workflows and streamlined data pipelines, Unity aims to simplify how firms build, share, and scale interactive ...

For a show that lasts roughly 13 minutes, the Super Bowl halftime performance has fueled decades of conversation. Sometimes ...

A recent survey of game developers found that more than 50% of surveyed developers said they believe generative AI is a threat to the video game industry. More than 35% said they were already using ...