Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...

The looksmaxxers officially have a viral beauty brand to call their own. Based Bodyworks, a digitally native men’s grooming brand founded by influencer-barber Lance Baker, has quickly ascended through ...

“Gain of function” (GoF) research refers to genetic modification that deliberately enhances the abilities of an organism — often a virus or bacterium — to study how such changes affect its function, ...

Teachers are increasingly encouraged to become amateur neuroscientists. For the last decade, educational materials have promoted neuroplasticity, the brain’s capacity for adaptation, as the key to ...

Mario covers technology in health care, including FDA regulation of artificial intelligence; how Medicare pays for health tech; the use of AI in clinical care; mental health chatbots; and consumer ...

From electronic health records and blood tests to the stream of data from wearable devices, the amount of health information people generate is accelerating rapidly. Yet, many users struggle to ...

Clean ingredients sourced sustainably have become the cost of entry for new foods and beverages seeking placement in today’s marketplace. For established brands that consumers often purchase, ...