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Models dressed as mermaids promote a Sublue underwater scooter during CES 2018 at the Las Vegas Convention in Las Vegas. Credit: MANDEL NGAN/AFP/Getty Images CES is a place of extremes. Each year, ...
Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...