CrashFix crashes browsers to coerce users into executing commands that deploy a Python RAT, abusing finger.exe and portable Python to evade detection and persist on high‑value systems.
2026 is shaping up as the year Indian brands fully embrace humour as a core storytelling tool, integrating it naturally through comedians, creators, and actors for campaigns that feel authentic, ...
2026 will be the year that we really start to see AI-generated commercials and marketing content everywhere. 2026 will be the year that we really start to see AI-generated commercials and marketing ...
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...
AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 17 ...
According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after majority ownership officially switched to a group based in the US. It's easy to ...
Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...
Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...
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How has the measurement of advertising effectiveness redefined using new econometric approaches?
In 2025, the global advertising industry is undergoing a quiet but profound transformation: from New York to Bangalore, marketing analytics is moving away from intuition and creativity to the rigorous ...
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.
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