Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Choose a plagiarism checker for the work you do: reviewing drafts, handling multilingual submissions or checking copy inside your editor. The cheapest option changes with your workload. If you already ...

Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below ecommerce ads. An SEO professional and SERP analyst with over five ...

Google Search Console and Bing Webmaster Tools offer free AI search reporting. We compare their coverage and limits with HubSpot AEO, a paid option for tracking how ChatGPT, Gemini and Perplexity ...

Microsoft Copilot is showing users a 'Please sign in' message partway through responses, another sign that Microsoft is pushing users toward account sign-in. Microsoft Copilot is now showing users an ...

OpenAI’s published rates put standard Astra at 2.5 times Sol’s token cost, while subscribers dispute how much work their plans actually buy. Some Codex subscribers are urging each other to avoid GPT-6 ...

Google is promoting selfie video sign-in on its homepage, nudging users to set up a selfie video for their Google Account.

Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores. Google AI Mode ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues ...

Perplexity is putting multimillion-dollar budgets behind creator campaigns as brands increasingly look at creator content as a source of visibility in AI search. Radu Tyrsina is a media entrepreneur ...

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool. For those not familiar with GDS, it is a free ...