The lights go down and the crowd screams. Three thousand women - and a few excitable men - begin to chant two syllables: 'Be-to, Be-to, Be-to'. They get louder until the stadium erupts into a primal ...

Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...

Zumba was born in Colombia in the 1990s, quite by accident. A fitness instructor forgot to bring his usual workout music to class, so he grabbed some Latin albums from his car, ditched the constraints ...

The fight against heart disease got into high gear Saturday night at Rumba for the first annual Zumba in Da Club benefit for the American Heart Association.

The closest thing to Zumba I had ever heard was Rumba, that slow, balmy, almost lazy musical genre of Latin roots. But while Rumba is a musical genre, Zumba is a group workout routine that involves ...

As their hips swivel, vibrating to the salsa beat, these movers and shakers are like Elvis gone Latin. There's a whole lotta shaking going on, as arms windmill and feet flamenco. But this isn't the ...

Beto Perez is the creator of Zumba. I'll never forget the first time I saw myself on the cover of a magazine. I was at the airport on my way to France. It was 2012. I was rushing past a newsstand, not ...

One day in the mid-1990s, dancer and choreographer Alberto “Beto” Pérez forgot his usual music for the aerobics class he taught in Bogotá, Colombia. In a pinch, he reached for his favorite salsa tape ...

1 Barnes and Noble To Welcome Barbra Streisand for Digital Event In Support of Her Memoir, 'My Name Is Barbra' A few years ago, authors G. Alan Brooks and his grandchildren discussed their desire to ...