You may have chosen your favorite color as a child or switched it as an adult. It's likely helped shape your wardrobe, home decor and even mood. But can it shape your love life? It might. "Colors draw ...

What shade of purple is "Purple Rain"? The Pantone Color Institute may have an idea. The color-swatch manufacturer, in collaboration with Prince's estate, has unveiled an official hue of purple in ...

Attention, people who need purple: the estate of the late superstar Prince, along with Pantone Color Institute, have announced the creation of a "standardized custom color to represent and honor ...

Indie folk legend Bon Iver got together with Pantone to create a whole new shade ahead of the 2026 Color of the Year ...