If you’ve seen videos of people tearing into tiny toy packages online, or noticed teens obsessing over pastel-coloured figurines at the mall, you’ve probably encountered the global craze for blind box ...

Retailers are expanding blind box toy offerings for the holidays. Blind box toys appeal due to low prices and addictive shopping experience. Collectors drive toy growth, but overall holiday sales may ...

Why are we so obsessed with opening—and watching people open—blind boxes? A toy expert and a psychologist break down what’s going on behind this bizarre trend. The videos all follow the same general ...