A recent satisfaction study by J.D. Power for U.S. retail banks found that banks have struggled to deliver on customer expectations for personalization and almost half of the customers have moved to ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI. Mass campaigns, and even personalized ...

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that ...

The Fifth Edition of X Index reveals the "Hyper Experience" and how brands can use efficiency, pleasure, personalization, privacy, and community to deliver an exceptional consumer experience NEW YORK, ...

Forbes contributors publish independent expert analyses and insights. I cover the evolution of the mobile marketplace and the app economy. This article is more than 3 years old. Are super-apps poised ...

A neighborhood bakery might be shaping the future of travel more than the Eiffel Tower. As travelers ditch packed itineraries and tourist hotspots, hyper-local travel takes over and redefines how we ...