The new sponsored results are integrated directly into the AI-generated responses. Google is adhering to legal standards by labeling these results with a “sponsored” tag. Visually, these sponsored ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Google plans to introduce advertising to its Gemini AI platform by 2026 as it expands AI driven tools across search and marketing.

Ads have made their way into Google’s AI Mode, and many blockers are falling short. Here are some ways to keep your screen clutter-free.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Across a dataset of 25,000 SERPs monitored, Adthena detected just 13 instances of ads being served, a low of 0.052% ad frequency, but offering the earliest evidence of Google’s next phase in AI search ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...