Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...
Pinterest is acquiring advertising technology company tvScientific, the companies announced. tvScientific helps smaller companies buy ads on streaming television. Pinterest has been looking to acquire ...
NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced today that it has achieved the Amazon Web ...
Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...
As AI integrates more within our lives, the chance of humanity reaching the condition known as singularity increases. Defined by the Encyclopedia Britannica as the "theoretical condition that could ...
EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...
Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift ...
Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.
• Innovation of the Year – Honouring transformative ideas and breakthrough technologies launched in the last 24 months. With the rapid convergence of AI, automation, data intelligence, and consumer ...
Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...
A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...
VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising and Marketing ...
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