SAN BRUNO, Calif.—YouTube Shorts, which offer short TikTok style videos, are making the jump mobile to the big screen, according to a blog by Brynn Evans and Melanie Fitzgerald, UX Directors, YouTube, ...
YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s ...
The platform will let creators organize their videos around episodes and seasons, while adding cinematic "immersive previews" and other functionality. By Alex Weprin Senior Editor And YouTube is ...
As YouTube Connected TV grows, and arguably emerges as the world's predominant channel, is the model for TV monetization changing as a result? Evan Shapiro, CEO, ESHAP, discusses YouTube's impact on ...
Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of households use a smart TV ...
Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...