Comcast shares posted modest gains Wednesday after the company announced its plan to spin off all of NBCUniversal's cable networks, except Bravo, into a separate publicly traded entity. Investors' ...

Comcast’s years of cable-box viewing data could give it an edge in targeted streaming and CTV ads. That same data-driven strategy carries real risks around viewer experience, churn, and privacy rules.

Lots of uncertainty surrounds Comcast's spinoff of its NBCUniversal cable portfolio. Comcast may be proceeding with a transaction as a signal to the rest of the media industry that consolidation is ...