Unity stock is getting hammered as AI fears escalate.

But will anyone play them?

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.

Unity is developing generative AI technology capable of creating full casual games, aiming to enhance user discoverability and accelerate product innovation.

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain interactive environments without pausing. This world model creates ...

The generative AI expansion continues, with the Unity game engine being turned into a slop-making machine with an upcoming update.

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity Software (NYSE:U) stock rose 5% Tuesday morning after Oppenheimer upgraded shares to Outperform from Perform and set a price target of $38.

Unity Software Inc. is rated a Sell due to persistent financial weaknesses and heightened long-term competitive threats. Read ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a similar cadence throughout 2026. Adjusted EBITDA margins are anticipated to ...

Shares of Unity Software dropped despite the company's fourth-quarter earnings beating analyst estimates, as fears around artificial-intelligence "world models" like Google's Project Genie triggered a ...