In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If you work in product development you hear a lot about user interface ...

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

Usability testing shows how well a solution meets people's needs and highlights areas for improvement. Here are seven areas to watch. An essential part of a user-centered design process is assessing a ...

User experience is changing as AI improves design and research, leading to smoother, more engaging interactions that create trust and connection. Both user experience (UX) and artificial intelligence ...

In today’s times, you can use your smartphone to check your bank account balance or book a ride through an app. The ease with which you navigate these apps is no coincidence. It is the result of ...