Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...

(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine. Store employees are now required to smile if they are within 10 feet ...