On Thursday, "House of the Dragon" fans could see themselves on a Times Square billboard, framed by the iconic Iron Throne.

Major League Baseball wants its players embracing Snapchat as a way to bring fans closer to the game. The league announced Friday that as part of a new multi-year deal with mobile messaging giant ...

Snapchat filters have the potential to do good — who among us doesn't look better wearing a virtual flower crown, or as a dog? But on Tuesday, some Twitter users were calling out the photo- and ...

NBCUniversal is expanding its relationship with social networking platform Snapchat, according to an announcement out this morning detailing a new content and advertising partnership between the two ...