A recent trend in the analysis of texts goes beyond topic detection and tries to identify the emotion behind a text. This is called sentiment analysis, or also opinion mining and emotion AI. Sentiment ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.