A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement.

TiVo Ads and OpenGlass said Thursday they will make premium TV homescreen advertising inventory programmatically available across the United States, giving advertisers automated access to a ...

Digital advertising faces fraud, clutter, and brand safety risks as programmatic advertising grows. Is automation putting ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – ...

Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers ...

Jaime Vasil, group VP of candidates and causes, Basis Technologies "The collision of programmatic and CTV has transformed elections advertising. The trend that started to show life two cycles ago is ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets Paris, 20 July 2026 – JCDecaux SE ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

According to the Interactive Advertising Bureau (IAB), revenue from programmatic advertising was over $10 billion in 2014 in the U.S. alone, and is expected to increase this year. 1. Programmatic ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...