Google recently launched third-party generative AI inference for open models in BigQuery, allowing data teams to deploy and run any model from Hugging Face or Vertex AI Model Garden using plain SQL.

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

For example, using a standard SQL query, developers can combine transaction data from Europe and Asia with customer data from the US. While similar results could be achieved on BigQuery using ETL ...