Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

This sponsored post is produced in association with MailChimp. If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color.

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Engagement, revenue, loyalty. These are concepts not normally associated ...

In order to quickly test site changes without disrupting their online store, ShopNBC.com needed a solution to cater to its needs without burdening valuable IT and marketing resources. Operated by ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...