Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Costco is bringing back its full sampling program and adding back in-store food court seating at all of its stores, Chief Financial Officer Richard Galanti said during the company's third-quarter ...

Beyond Meat Inc. says robust in-store sampling of its plant-based meat products is coming, and with it, an expected business rebound. Chief Executive Ethan Brown reminded analysts on the company’s ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...

The physical and digital worlds continue to merge in retail, and now one retailer is moving some of that action into its stores. The Vitamin Shoppe is adding interactive, digital kiosks to add data ...

RICHMOND, Va. (WRIC) — One thing missed by many during the pandemic was the opportunity for sampling food at grocery stores. On Saturday at The Market at 25th in Richmond’s East End, vendors had the ...

During a recent interview, I was asked what the two biggest demands or trends are in the sampling industry today. That was an easy question to answer, since our clients tell us what matters most to ...