Amidst the hype of Black Friday, sustainable shoppers face a dilemma: how do you shop ethically during a big sale?

Way back in 2022 I shared a post highlighting items made by artisans worldwide. I have since updated the list. However, the post contains a lot of items that I was interested in but had not used ...

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

Carol Howley is CMO at Exclaimer, an email signature platform. She's a senior leader with over 15 years’ experience in the technology space. Finding the balance between AI and brand authenticity is ...

According to Sanuker, 68% of users surveyed called WhatsApp the easiest method of contacting a business, underscoring its popularity among customers Personalisation is key to effective customer ...

40% of consumers support brands joining trends, but authenticity, cultural relevance, and quick execution are crucial for success. 40% of consumers support brand trend participation, but 33% find it ...

Amazon’s Buy with Prime gives sellers the best of both worlds, integrating Amazon’s Prime benefits into their own brands’ websites. Overall, buy with Prime integration is relatively easy. Whether ...