Chronicling the Seattle and Pacific Northwest startup scene. SEE MORE by Taylor Soper on Jan 8, 2025 at 6:00 am January 7, 2025 at 3:48 pm Lytics CEO and co-founder James McDermott. (Lytics Photo) ...
The world of DXPs and CMS meets CDPs, again. Contentstack, a provider of a composable Digital Experience Platform (DXP), announced today the acquisition of Customer Data Platform (CDP) provider Lytics ...
Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...
First-party customer data is something every company needs to deliver truly personalized contextual customer experiences. It’s been the missing piece of ContentStack’s composable Digital Experience ...
Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences. The acquisition of Lytics distances ...
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