Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

Creative Realities launched AdLogic CPM+, a platform enhancing campaign management for in-store retail media networks, streamlining ad execution and targeting. Creative Realities, Inc. has launched ...