Add Yahoo as a preferred source to see more of our stories on Google. Changes in color perception can occur for several reasons. One common factor is structural shifts in the eye. For instance, a ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

People's perception of color changes depending on the season, new research suggests. In particular, people see yellow differently on a grey day in the middle of winter, compared with how they see it ...

The world might seem a little grayer than usual when we're down in the dumps and we often talk about 'feeling blue' -- new research suggests that the associations we make between emotion and color go ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Color perception is an ancient and active philosophical problem. It’s an instance of the wider category of sensory perception, but since the color spectrum fits on a single line (unlike, say, touch ...

Rearing experimental animals under special illumination, researchers have found new evidence that early visual experience is indispensable for the development of normal color perception. Rearing ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

First there was "the dress," then there was the sneakers, now there's a debate over the color blue. If you've ever argued with a friend over whether something is blue or green, you're not alone. A new ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

Researchers at the National Eye Institute (NEI) have decoded brain maps of human color perception. The findings, published today in Current Biology, open a window into how color processing is ...