This is the first in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled "The Alignment Factor." Check back in every Thursday for new installments. Every ...

Alignment has its own place in Buzzword Bingo. It’s right up there with “engagement,” “synergy” and “strategy” in terms of misuse and misunderstanding. Cut through that by understanding different ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...