What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...

It’s a truth universally acknowledged that no two B2B martech stacks are the same: while KPMG’s primary objective – as well as improving the user experience – is to generate a consistent stream of ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Martech modernization is a goal for many organizations, but where to start? Paul Feldmann, SVP at Acxiom, offers some tips. The marketing landscape is undergoing a seismic shift as customers demand ...