ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...

Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...

I like to be stroked. And no, that’s not a kinky opener for my Tinder bio or an admission that I believe I’m a cat trapped inside a human body. Since I was a child, if anyone stroked my skin or hair I ...

When you hear the word massage, the image that comes to mind is most likely that of gentle squeezing and pure relaxation. What you picture is probably a Swedish massage. The Swedish massage is one of ...

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the Dumbo neighborhood of Brooklyn. The spa, which is ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...